![]() Graphically, it looks like a lowercase “b” – the first letter of the brand name, but in fact, it is an image of in-ear headphones. The corporate logo is a minimalistic symbol with a double meaning. In order not to lose recognition, the company has never changed the sign of its identity. Their quality is beyond the competition regarding technical characteristics therefore, a modest logo located on end is known to every musician and music lover. Now it is a popular brand offering quality speakers and a wide range of original headphones. In 2014, Beats launched its streaming service and then became subordinate to Apple, which acquired it for $ 3 billion. ![]() In 2012, the partnership between Beats and Monster ended, and the brand focused on making premium headphones for older people. ![]() Therefore, the new owner did not restrict the company’s work in any way and left it with complete freedom of action. Two years later, the brand was taken over by Taiwanese smartphone maker HTC, which bought a majority stake and wanted to make a name for itself. The main products are speakers and headphones of various types. Dre, and the current owner is Apple Corporation. The creators of the trademark are Jimmy Iovine and Dr. Dre and Beats Electronics, which owns it. This name also applies to the brand Beats by Dr. Famous persons were involved in advertising promotion: performers of hip-hop and pop music. After the end of the contract, she continued to develop and release goods on her own. The firm first partnered with Brisbane-based AV equipment manufacturer Monster Cable. To avoid at least one misunderstanding and accurately convey to the listeners the feeling of what he was working on, the producer decided to rectify the situation on his own – to launch the production of headphones of the highest level.įirst, he consulted with familiar celebrities, whose taste he trusted, and then opened Beats. ![]() ![]() The musician believed that he was robbed in this way twice. The fact is that Jimmy Iovine hated two things: the theft of his products (piracy) and its distortion (poor sound quality due to bad headphones). The beginnings of Beats began with problems, or rather, with an attempt to solve them. ![]()
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